Tura blog
Why I'm Building Tura (A Simple, Fairly-Priced Product Tour Tool)
I needed onboarding for one of my apps, checked out the existing tools, and realized the starting price is $99/month. For tooltips. So I built something simpler.
I've been working on a small side project called Tura — a lightweight product tour tool.
Nothing "game-changing." Nothing "AI-powered." Just a clean, simple way to show a few tooltips and dialog steps to new users.
Here's the honest reason I'm building it
I needed onboarding for one of my apps, checked out the existing tools, and realized the starting price is $99/month… and then it scales with your monthly active users.
For tooltips.
I get why the big tools charge what they do — they have segmentation logic, A/B testing, analytics dashboards, user cohorts, and all the enterprise stuff that big teams need.
But as a solo founder or small SaaS team, you don't need any of that just to show a user where to click first.
I just wanted
- A couple of steps
- A spotlight
- Maybe a welcome message
- Something I could set up quickly
And I didn't want my onboarding tool to cost more than half the other software I rely on.
So I built Tura
Mostly for myself — because I wanted:
- A better price point
- A simpler UX
- No MAU-based pricing that punishes growth
- Something that feels like it belongs in 2025, not 2015
I'm not trying to compete with the enterprise tools. Tura is just the kind of thing I wish existed when I needed onboarding without the overhead.
If you're in the same boat
If you're a solo founder or building a micro-SaaS and you've felt the same friction around onboarding tools, I'd love to hear how you're handling it.
I'm building this pretty openly and would appreciate any feedback on what you think a lightweight product tour tool should do — and also what it definitely shouldn't do.